Designing and creating an effective lead generating tool for a highly specialised product. Orascoptic wanted an engaging visual platform that shows off their product and allows users to easily and intuitively build a custom model and book a fitting appointment.

Orascoptic make high quality, custom loupes, a type of magnifying glass used in a few select professions including dentistry. Given the central role that the customisable nature of their product has to their business model, they wanted to create a slick interactive system which would allow potential clients to instantly build and visualise the loupe of their dreams.